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technology · 3 outlets · 3 linked reports

Amazon Rolls Out Alexa+ Free to All US Prime Members

2026-07-07

AI-assisted: summaries and questions may be incomplete or incorrect. Verify important details with the linked original reporting.

Summary

Amazon made Alexa+, its generative-AI voice assistant, free to all US Prime members on February 4, 2026 — nearly a year after unveiling it ($19.99/month for non-members).
It also launched a web version at Alexa.com (announced at CES 2026) and expanded to markets including the UK, Germany, Mexico, France and Brazil.
With 200M+ Prime subscribers, Amazon says users are having two to three times more conversations with Alexa+ than with the old assistant.

The question

Alexa+ gives Amazon the scale to win the AI-assistant race.

Original reporting

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