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technology · 2 outlets · 2 linked reports

Snapchat Stops Rewarding Fully AI-Generated Spotlight Videos

2026-07-31

AI-assisted: summaries and questions may be incomplete or incorrect. Verify important details with the linked original reporting.

Summary

Snapchat is changing Spotlight recommendations to favor videos made by real people.
Fully AI-generated videos will no longer be eligible for Spotlight recommendation rewards.
Creators may still use AI tools to edit or enhance human-created content.
Snap says the policy is intended to protect original perspectives and personal storytelling.

The question

Should platforms stop paying creators for videos generated entirely by AI?

Original reporting

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