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lifestyle · 3 outlets · 3 linked reports

Have We Hit Peak Labubu? Pop Mart's Viral Toy Craze Cools

2026-07-06

AI-assisted: summaries and questions may be incomplete or incorrect. Verify important details with the linked original reporting.

Summary

The Labubu frenzy — Pop Mart's ugly-cute blind-box plush monsters — is fading in 2026 after a meteoric run that saw US sales up 1,200% in 2025 and celebrity fans like Rihanna.
As Pop Mart ramped output roughly tenfold to tens of millions of units a month, resale prices fell 50%+ on many models, and the company shed about $33 billion in market value by March 2026.
Pop Mart is now diversifying beyond Labubu, with newer characters like Crybaby, Skullpanda and Hacipupu gaining ground.

The question

The Labubu boom was a fad that's now deflating.

Original reporting

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