business · 2 outlets · 2 linked reports
India App Spending Hits Record $345 Million as AI Subscriptions Rise
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Summary
- Indian consumers spent a record $345 million in mobile apps during the second quarter of 2026.
- That total was 35 percent higher than a year earlier while quarterly downloads stayed near 6.3 billion.
- AI, streaming and productivity subscriptions increasingly drove growth instead of games.
- ChatGPT and Claude together accounted for nearly 83 percent of Indian AI-app revenue.
The question
Will paid AI subscriptions become mainstream in India?
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