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technology · 2 outlets · 2 linked reports

WhatsApp Tests an Offers Folder for Messages From Big Businesses

2026-07-31

AI-assisted: summaries and questions may be incomplete or incorrect. Verify important details with the linked original reporting.

Summary

WhatsApp is testing a separate Offers & Updates folder with selected large-business partners.
Messages from banks, airlines and other major senders may move there automatically after several hours.
WhatsApp is testing delays of up to 24 hours and lets users disable the feature.
Small businesses and individual WhatsApp Business accounts are excluded from the current test.

The question

Should WhatsApp automatically move large-business messages out of the main inbox?

Original reporting

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