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lifestyle · 3 outlets · 3 linked reports

Gen Z Is Ditching Alcohol, and It's Reshaping Nightlife

2026-07-07

AI-assisted: summaries and questions may be incomplete or incorrect. Verify important details with the linked original reporting.

Summary

About 24% of Gen Z reported not drinking at all in 2026, up from 17% a year earlier, and daily drinking among young adults fell from 6% to 2%.
The share of under-35s who ever drink has slid to 62% from 72% two decades ago, driven by health consciousness and rising prices.
'Sober bars' are spreading — from Hekate in New York to Sans Bar in Austin — as younger drinkers favor moderation and flavor-forward, canned drinks.

The question

The sober-curious movement is permanently changing how Americans socialize.

Original reporting

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